Competition on the theme of People Like You

Competition on the theme of People Like You

Competition Brief

Have you ever been told ‘People like you like things like this’? Recommendations that come in this form are examples of personalisation.

Personalisation practices address you as an individual with unique tastes and preferences, whilst simultaneously saying you are similar to other people. Maybe you are ‘like’ someone else because you ‘like’ the same things. Maybe you are like others in other ways: you have the same interests; you share the same health condition; you like cats, not dogs; you don’t like being labelled. Maybe you’re not like others at all – maybe personalised services feel anything but personal to you. 

How do you imagine ‘People like you?’ What are your experiences of personalisation? When do they get it right and how do you respond when they get it wrong?

Share an image, text, data-based or number-based entry on the theme of ‘People like you’ for a chance to win. Let us know which entry you like best!

First prize: £250; second prize: £75; third prize: £50.

People’s Choice prize: £100

The competition opens on Monday the 4th of March and will close on the 30th April. Winners will be announced on Friday 31st May.

For more about the project see the People Like You website

People Like You is a research project funded by the Wellcome Trust (grant no: 205456/Z/16/Z).

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Entry rules

Entries can be image, text, data or number-based, or any combination. Text entries may be from 1 to 500 words. Images may be a single image or a collection of images, uploaded as a single high resolution file (jpeg, png, gif), ideally 300dpi. Number-based and data-based entries must also be uploaded as a single file.

Each submitted file should be titled.

We do not accept proxy submissions (submitted on behalf of someone else). However, we do accept multi-author or group submissions.

We cannot accept submissions that have previously been submitted to a competition, published or are co-owned by a third party.

By entering this Competition, you declare the following:

In making this submission to the ‘People Like You’ Competition, I declare that this submission is lawful. I declare that I am authorised to make this submission. I understand that in making this submission, I am agreeing for my personal data to be used as stated below and that my submission to the ‘People Like You’ Competition may be used in an online exhibition, stored in the competition archive and used in publications that are produced from the research carried out as part of the ‘People Like You’ research project.

Competition Regulations

You are allowed to make multiple entries. You may be an individual or a group.

You must be the owner as well as the author or originator of all the entries you submit.

A Judges Panel will be appointed by the ‘People Like You’ researchers. During the judging process, all submissions are anonymous.

The Judges Panel will meet and determine the First, Second and Third prize winners, through a viewing session and debate.

Voting by ‘likes’ will determine the winner of the People’s Choice prize. So please vote for your favourites!

The winners will be announced by email to all entrants and on the website. Winners will be contacted before the announcement.

The judges are not required to award any prizes if submissions are of insufficient number or quality.

Voting for the People’s Choice prize will be monitored by the Judges Panel. If we believe that the like function has been abused in any way – such as through the use of automated voting systems – we reserve the right to discount said votes.

Judgement Criteria:
  • Response to the theme and aims of the ‘People Like You’ Project Competition.
  • Creativity and originality.
  • Technical and aesthetic quality of the entry.
  • Composition and framing.
  • Conceptual meaning.

The decision of the Judges Panel is final and not open to appeal. If there emerges any misunderstanding, confusion or complaint, this should be addressed to the Project Coordinator:

The ‘People Like You’ project and the University of Warwick have the right to cancel the Competition at short notice.

The ‘People Like You’ project and the University of Warwick cannot be held responsible for any liability or costs in relation to the image – its production, storage, preservation, use or mis-use by any involved persons. All storage and preservation will be conducted in line with the University of Warwick data storage policy.

The Competition Coordinator reserves the right to disqualify irrelevant, inappropriate or offensive submissions. The ‘People Like You’ project maintains the right to investigate the authenticity or lawfulness of an image, or exclude an image if credible questions are raised. The Competition carries no liability (financial or otherwise) for missing or failed submissions of any kind. The full list of submissions received by the Competition will remain confidential.

The submitted entry will become a part of the ‘People Like You’ Project Competition Archive. Whether it is awarded a prize or not, it may be used for exhibition or publicity purposes. If used, the author/owner will always be credited (if permission is given to do so), and it will only be used within the research framework of the ‘People Like You’ Project Competition.

This means that on submission all entrants will relinquish their exclusive copyright ownership of the image, and cannot commercially sell the exclusive ownership of this image – as the ‘People Like You’ Project will always retain limited rights over its use. However, the author/owner remains able to use the image for their own publication or other limited use or sale of such.

By submitting to this competition, the entrant agrees that their entry (only as supplied) may be used for purposes of announcing and publicising the Competition and other ‘People Like You’ Project events or activities, both to the University community and to the general public. This includes any medium of communication, including social media.

The entrant agrees that the submitted entry may be displayed in a variety of formats and through a variety of media, in detail or whole, within the stated aims of the ‘People Like You’ Project Competition.

If formal copyright or ownership agreements are required, then they will adhere to the format currently used by the Warwick Arts Centre’s Mead Gallery and the University of Warwick’s Art Collection.


By submitting an entry you are also consenting to the use of your personal data for the purpose of contacting you in relation to the competition and the possibility of future involvement in the PLY research project.


This means that:

  1. The University will process the following personal data for the above purpose: name, email address, title and description of entry.
  2. Store your contact details on its database in case the University needs to contact you for the above mentioned purpose.
  3. Process your personal data within the EEA.
  4. Retain your personal data for a period of 3 years.
  5. The University will only disclose your personal data to third parties where there is a lawful basis.
  6. You have the right to withdraw your consent at any time by contacting the Project Coordinator.
  7. The University will hold your personal data securely and keep it confidential at all times. The legislation gives you the right to access information held about you. Your right of access can be exercised in accordance with data protection legislation. Your rights under the legislation can be found at:

Questions, comments and requests regarding the use of your personal data can also be sent to

This consent form and any dispute or claim arising out of or in connection with it shall be governed by and construed in accordance with the law of England and Wales.

You have agreed to the competition regulations.

Your email address will not be published.

34 Submissions

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    I used to be a very ambitious girl and hope to be an accomplished person. But as I get older, I find that I am so ordinary, my talent is average, my English is not so good, I am not charming, I am not confident, I have so many shortcomings. I have heard ” I know a person is just like you.” for thousands of times, but I have never heard that you are special. Like most ordinary people, I am inconspicuous in the crowd. But until one day, I heard my parents praise me to their friends and said, “I can find countless advantages on my daughter. I have never seen a girl who is as cute and lively as her.” You see, people who love you will never think people “like” you because you are so unique.

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    Last year, I asked friends to draw themselves in a book. “What for?” they often puzzled. “I want to create a real face book,” I answered.

    “I want to remember you from something that really defines you: the colors you picked; how you stroked the pen; and the drawing that no one can create but you.”

    But what is the true meaning of these drawings? Are those pictures precisely portraying who you really are (your true characters; your unique self) or describing who you think you are?

    Or is it just a depiction of a person who you wanted to be?

    It is almost impossible to find someone ‘like you’, when the definition of ‘you’ is not absolute. ‘You’ in what version? From whose point of views? Who are ‘you’?

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    Behind the door can people like me become people like you?

  8. When people say ‘people like you’ the next few words are often base around a stereotype to do with my skin colour or where I am from. People like you are uneducated. I cannot stand people like you. I disagree with what you say to me. But people like you can be similar to people like me.
    We may not be identical. We may not have any physical feature in common at all. Perhaps we share a past experience, a fear, an emotion. People like us are everywhere. We pass them in the street every day. Whether you like it or not people like me can be similar to people like you.
    Understand that these stereotypes are incorrect. I am not connected to everyone with the same skin as me. Forget those stereotypes. Educate yourself, discover who people really are. Then maybe people like us could be friends allowing us to enjoy our similarities.


  9. “Okay, just let me put my coat on.”

    We walked out the door and made our way south; It was about time we went on a proper date. Montreal in the fall is a sight to behold.

    “Maybe afterwards we could get a pumpkin spice latte,” said Elan.

    I hate pumpkin spice lattes.

    “Yea” I said calmly, “that could be cool.”

    We arrived at the modern art museum.

    “I really like these photos, they are in the aesthetic that I could see in our future home,” said Elan as she skipped around the large white room.

    “They’re Like 8 feet tall… too big!”

    I took down the name of the artist just in case I struck it rich one day. I like seeing her happy. It makes me feel better.

    Outside the museum I sat on the steps with my head in my hands. “I just want to get out of here.”

    “Are you okay?”

    “No, I can’t even enjoy walking around with you, it really sucks.”

    “I can’t explain it, I’m just so down sometimes it scares me.” … I let out a deep sigh. “I… I have to go.”

    “Oh… Okay, I’m really sorry, I wish I could help you.”

    “Whatever, I’m fine.”
    citalopram, escitalopram, fluoxetine, fluvoxamine, paroxetine, sertraline
    “I’m sorry… Sometimes I just feel like I’m a burden.”

    It was Halloween, a big deal in Montreal.

    “Did you eat?” Elan asked.

    “I vomited up my dinner… sorry.”

    “Stop saying sorry!”

    My costume was of a character from a movie I hadn’t seen. 3 people have told me I look like him. He’s much better looking.

    “I just won’t go out, you obviously need me,” said Elan in a firm tone.

    “I just feel so bad, this is one of the biggest nights of the year and I’m keeping you from having fun.”

    She stayed with me. I am forever grateful. I cried later that night. Trying to hold back tears is really hard; it feels like your head and throat are going to explode.
    1mg, 3 mg, 5mg, 10mg, 15mg, 20mg
    “So, how have you been since I last saw you.”

    My therapist Frank asked this question with hope. I had been trending upwards since my Halloween episode.

    I was monitoring myself; Downloading mood apps, eating properly, working out, no alcohol, sleep enough, self-compassion….

    “I’m good, doing quite well actually…The medication now is helping a lot.”

    The first two weeks on my little white pills were agony. Waking up with little sleep and a clenched jaw. The Pharmacist warned the side effects would be bad, but now I think I’m in the clear.
    Escitalopram 10mg
    Before I leave Montreal, I want to eat a poutine one more time.

    Growth is inevitable in four years, and it is time for the next part of my life in London. I leave Frank behind but I’m taking Elan with me, and I couldn’t be happier to do so.

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    For me this image represents a form a femininity that I should conform to, but I’ve purposefully taken it in an “ugly” way to represent my own form of femininity

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    dear cyclists, instead of human, you belong to cycle-path / psychopath


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    People curious like me.


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    Photo sequence by Gerry McCulloch & Nigel Bristow

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    People like me look very different to how they feel. As part of a community experiencing pain which isn’t always visible, I think it’s important to remind others of the internal and external dichotomy within us, and the impact that assumptions based on the external can have on the internal.

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    Individual in the same way as everybody else…I like the personalised ads, they’re usually depressingly accurate #pinkhairdontcare #girlsthatlift #strongnotskinny #woke #winetime #feminist #yoga #vegan #remain #milleninal #avocadotoast #unique #bethebestyou #samesamebutdifferent

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    When offered the choice about how they wish to personalise services or products people don’t always react in prediactable ways. Do you want to create something beautiful or suceed in your goal? Is it about the journey or the outcome? As you might be able to tell, for my four year old it was all about winning downhill aerodynamic race.

  19. People like you
    Fail to see
    That I cherish my individuality

    People like me
    Strive to be
    Recognised for our ability

    I am different
    I am proud
    Against your prejudice
    My heads unbowed

    We are special
    Our lives unique
    But your attitude
    Makes you bleak

    I am your reflection
    Don’t you see
    Each of us
    And our humanity


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  21. Black, white, male, female, English, American – these are not the things that define my person. So, take another look because ‘people like me’ are everywhere. We come in all different kinds of genders, races, cultures, and ethnicities.
    Someone who respects others. Someone who embraces difference. Someone who is brave. Someone who stands up for what they believe in. Someone who questions. Someone who is happy. Someone who is sad. Someone who believes in themselves. These are just some of the element that ‘people like me’ may have. But ‘people like me’ are also different to me. There is no two person that are exactly the same. That’s what makes our world so amazing. We can learn from each other, about different religions, races, foods, activities etc.
    People like me are everywhere, we can be connected through race, religion, culture, likes, dislikes, etc.
    But when you say, ‘People like you like things like this’, what does this mean? You mean people with the same colour skin as me? Or people with the same gender as me? So, because you see me you know who I am? You know all the people that look like me? Which must mean that they like the same things as me, or I like the same things as them. If so, I’m sorry to tell you but you would be wrong.
    I am an individual, who connects with people in different ways. But I am an individual, who demands the respect to not be categorised by the way you see me.


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    I don’t necessarily fit in with the norm. Even though I am all there.

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    My friend who is just like me, shares the same ethical values


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    It’s crazy to be grouped together with people who run like me, they are “athletes like me”. I am no athlete. Who are these people? And if they are like me, am I like them?


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    I’ve always been a person like him


  27. People like you are people like me
    Sometimes cats are like you and sometimes they are like me
    We are people like us, not people like them

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    People like you advertisement

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    How many persons like you are there here?

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    two images merged into one

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