Competition on the theme of People Like You
Competition Brief
Have you ever been told ‘People like you like things like this’? Recommendations that come in this form are examples of personalisation.
Personalisation practices address you as an individual with unique tastes and preferences, whilst simultaneously saying you are similar to other people. Maybe you are ‘like’ someone else because you ‘like’ the same things. Maybe you are like others in other ways: you have the same interests; you share the same health condition; you like cats, not dogs; you don’t like being labelled. Maybe you’re not like others at all – maybe personalised services feel anything but personal to you.
How do you imagine ‘People like you?’ What are your experiences of personalisation? When do they get it right and how do you respond when they get it wrong?
Share an image, text, data-based or number-based entry on the theme of ‘People like you’ for a chance to win. Let us know which entry you like best!
First prize: £250; second prize: £75; third prize: £50.
People’s Choice prize: £100
The competition opens on Monday the 4th of March and will close on the 30th April. Winners will be announced on Friday 31st May.
For more about the project see the People Like You website
People Like You is a research project funded by the Wellcome Trust (grant no: 205456/Z/16/Z).
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We are pleased to announce the winning entries in the competition on the theme of People Like You.
The three judges were Celia Lury, Martin Tironi and Nina Wakeford. They were impressed by the range of ways in which the entries responded to the provocation posed by the competition.
The ‘People LIke You’ project team want to thank everyone who submitted an entry. They have helped us think about what personalisation means and will inform later stages of our research. We will be writing a blog to describe the process of designing and running the competition. As a first step in analysing participation, we’ve produced the visualisations below, showing vote timelines and spatial distribution.
First prize: entry by Carolin Meyer
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Second prize: entry by Sophie Wood
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Individual in the same way as everybody else…I like the personalised ads, they’re usually depressingly accurate #pinkhairdontcare #girlsthatlift #strongnotskinny #woke #winetime #feminist #yoga #vegan #remain #milleninal #avocadotoast #unique #bethebestyou #samesamebutdifferent
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Third prize: entry by Clement O'Donovan
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I don’t necessarily fit in with the norm. Even though I am all there.
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People's Choice Prize: entry by Mariam Menteshashvili
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People curious like me.
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People curious like me.
What do these people have in common?