Competition on the theme of People Like You
Competition Brief
Have you ever been told ‘People like you like things like this’? Recommendations that come in this form are examples of personalisation.
Personalisation practices address you as an individual with unique tastes and preferences, whilst simultaneously saying you are similar to other people. Maybe you are ‘like’ someone else because you ‘like’ the same things. Maybe you are like others in other ways: you have the same interests; you share the same health condition; you like cats, not dogs; you don’t like being labelled. Maybe you’re not like others at all – maybe personalised services feel anything but personal to you.
How do you imagine ‘People like you?’ What are your experiences of personalisation? When do they get it right and how do you respond when they get it wrong?
Share an image, text, data-based or number-based entry on the theme of ‘People like you’ for a chance to win. Let us know which entry you like best!
First prize: £250; second prize: £75; third prize: £50.
People’s Choice prize: £100
The competition opens on Monday the 4th of March and will close on the 30th April. Winners will be announced on Friday 31st May.
For more about the project see the People Like You website
People Like You is a research project funded by the Wellcome Trust (grant no: 205456/Z/16/Z).
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We are pleased to announce the winning entries in the competition on the theme of People Like You.
The three judges were Celia Lury, Martin Tironi and Nina Wakeford. They were impressed by the range of ways in which the entries responded to the provocation posed by the competition.
The ‘People LIke You’ project team want to thank everyone who submitted an entry. They have helped us think about what personalisation means and will inform later stages of our research. We will be writing a blog to describe the process of designing and running the competition. As a first step in analysing participation, we’ve produced the visualisations below, showing vote timelines and spatial distribution.
First prize: entry by Carolin Meyer
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Second prize: entry by Sophie Wood
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Individual in the same way as everybody else…I like the personalised ads, they’re usually depressingly accurate #pinkhairdontcare #girlsthatlift #strongnotskinny #woke #winetime #feminist #yoga #vegan #remain #milleninal #avocadotoast #unique #bethebestyou #samesamebutdifferent
4+
Third prize: entry by Clement O'Donovan
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I don’t necessarily fit in with the norm. Even though I am all there.
4+
People's Choice Prize: entry by Mariam Menteshashvili
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People curious like me.
291+
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People curious like me.
What do these people have in common?
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The increasing emphasis on personalisation in web usage today means organisations are continually working to improve their personalisation algorithms. Through extensive data collection and analysis of online behaviour, they strive to formulate an accurate image of their users, and as such one’s ‘data doppelganger’ is born: an uncanny approximation of each individual based on their online data trail.
If you came face-to-face with your data doppelganger, would you recognise it as you? Is it accurate? Might it know more about you than you know about yourself?
The Doppelganger
Black, white, male, female, English, American – these are not the things that define my person. So, take another look because ‘people like me’ are everywhere. We come in all different kinds of genders, races, cultures, and ethnicities.
Someone who respects others. Someone who embraces difference. Someone who is brave. Someone who stands up for what they believe in. Someone who questions. Someone who is happy. Someone who is sad. Someone who believes in themselves. These are just some of the element that ‘people like me’ may have. But ‘people like me’ are also different to me. There is no two person that are exactly the same. That’s what makes our world so amazing. We can learn from each other, about different religions, races, foods, activities etc.
People like me are everywhere, we can be connected through race, religion, culture, likes, dislikes, etc.
But when you say, ‘People like you like things like this’, what does this mean? You mean people with the same colour skin as me? Or people with the same gender as me? So, because you see me you know who I am? You know all the people that look like me? Which must mean that they like the same things as me, or I like the same things as them. If so, I’m sorry to tell you but you would be wrong.
I am an individual, who connects with people in different ways. But I am an individual, who demands the respect to not be categorised by the way you see me.
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I used to be a very ambitious girl and hope to be an accomplished person. But as I get older, I find that I am so ordinary, my talent is average, my English is not so good, I am not charming, I am not confident, I have so many shortcomings. I have heard ” I know a person is just like you.” for thousands of times, but I have never heard that you are special. Like most ordinary people, I am inconspicuous in the crowd. But until one day, I heard my parents praise me to their friends and said, “I can find countless advantages on my daughter. I have never seen a girl who is as cute and lively as her.” You see, people who love you will never think people “like” you because you are so unique.
Common personalities make me unique
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Doppelganger
“Okay, just let me put my coat on.”
We walked out the door and made our way south; It was about time we went on a proper date. Montreal in the fall is a sight to behold.
“Maybe afterwards we could get a pumpkin spice latte,” said Elan.
I hate pumpkin spice lattes.
“Yea” I said calmly, “that could be cool.”
We arrived at the modern art museum.
“I really like these photos, they are in the aesthetic that I could see in our future home,” said Elan as she skipped around the large white room.
“They’re Like 8 feet tall… too big!”
I took down the name of the artist just in case I struck it rich one day. I like seeing her happy. It makes me feel better.
Outside the museum I sat on the steps with my head in my hands. “I just want to get out of here.”
“Are you okay?”
“No, I can’t even enjoy walking around with you, it really sucks.”
“I can’t explain it, I’m just so down sometimes it scares me.” … I let out a deep sigh. “I… I have to go.”
“Oh… Okay, I’m really sorry, I wish I could help you.”
“Whatever, I’m fine.”
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citalopram, escitalopram, fluoxetine, fluvoxamine, paroxetine, sertraline
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“I’m sorry… Sometimes I just feel like I’m a burden.”
It was Halloween, a big deal in Montreal.
“Did you eat?” Elan asked.
“I vomited up my dinner… sorry.”
“Stop saying sorry!”
My costume was of a character from a movie I hadn’t seen. 3 people have told me I look like him. He’s much better looking.
“I just won’t go out, you obviously need me,” said Elan in a firm tone.
“I just feel so bad, this is one of the biggest nights of the year and I’m keeping you from having fun.”
She stayed with me. I am forever grateful. I cried later that night. Trying to hold back tears is really hard; it feels like your head and throat are going to explode.
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1mg, 3 mg, 5mg, 10mg, 15mg, 20mg
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“So, how have you been since I last saw you.”
My therapist Frank asked this question with hope. I had been trending upwards since my Halloween episode.
I was monitoring myself; Downloading mood apps, eating properly, working out, no alcohol, sleep enough, self-compassion….
“I’m good, doing quite well actually…The medication now is helping a lot.”
The first two weeks on my little white pills were agony. Waking up with little sleep and a clenched jaw. The Pharmacist warned the side effects would be bad, but now I think I’m in the clear.
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Escitalopram 10mg
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Before I leave Montreal, I want to eat a poutine one more time.
Growth is inevitable in four years, and it is time for the next part of my life in London. I leave Frank behind but I’m taking Elan with me, and I couldn’t be happier to do so.
Montreal in the Fall
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Last year, I asked friends to draw themselves in a book. “What for?” they often puzzled. “I want to create a real face book,” I answered.
“I want to remember you from something that really defines you: the colors you picked; how you stroked the pen; and the drawing that no one can create but you.”
But what is the true meaning of these drawings? Are those pictures precisely portraying who you really are (your true characters; your unique self) or describing who you think you are?
Or is it just a depiction of a person who you wanted to be?
It is almost impossible to find someone ‘like you’, when the definition of ‘you’ is not absolute. ‘You’ in what version? From whose point of views? Who are ‘you’?
No one like you
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Photo sequence by Gerry McCulloch & Nigel Bristow
Kak Ya
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One of the very first experiences about "people like me"
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When people say ‘people like you’ the next few words are often base around a stereotype to do with my skin colour or where I am from. People like you are uneducated. I cannot stand people like you. I disagree with what you say to me. But people like you can be similar to people like me.
We may not be identical. We may not have any physical feature in common at all. Perhaps we share a past experience, a fear, an emotion. People like us are everywhere. We pass them in the street every day. Whether you like it or not people like me can be similar to people like you.
Understand that these stereotypes are incorrect. I am not connected to everyone with the same skin as me. Forget those stereotypes. Educate yourself, discover who people really are. Then maybe people like us could be friends allowing us to enjoy our similarities.
We could be friends.
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People Like Us
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If everything is personalized, then everyone is an author?
The treachery of personalized images.
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My Starbucks name
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dear cyclists, instead of human, you belong to cycle-path / psychopath
cyclepath/psychopath
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People like me look very different to how they feel. As part of a community experiencing pain which isn’t always visible, I think it’s important to remind others of the internal and external dichotomy within us, and the impact that assumptions based on the external can have on the internal.
"People like you have it so fucking easy."
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Behind the door can people like me become people like you?
The changing room
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Personified Like You
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Personalised Delivery
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On a coastal bit of Celtic Canada I found freckly folk like me…
filtered by freckles
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Data Selfie
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All gender
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I think in a way people can be like you but in truth everyone is unique.
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Does Amazon know me at all?
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Personalisation and The Problem of Infinite Identities (and its politics)
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Individual in the same way as everybody else…I like the personalised ads, they’re usually depressingly accurate #pinkhairdontcare #girlsthatlift #strongnotskinny #woke #winetime #feminist #yoga #vegan #remain #milleninal #avocadotoast #unique #bethebestyou #samesamebutdifferent
These are the boxes I fit into
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The Cute Cat is global human being’s favourite
blue eyes cats
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When offered the choice about how they wish to personalise services or products people don’t always react in prediactable ways. Do you want to create something beautiful or suceed in your goal? Is it about the journey or the outcome? As you might be able to tell, for my four year old it was all about winning downhill aerodynamic race.
What we want from personalisation is different for everyone
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uniform
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Pizzeria, Constitución Buenos Aires December 2018
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How many persons like you are there here?
1 person, 2 person, 3
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Caught up in Psycho Cybernetics
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